AI Optimization Engine. Bids and budgets, worked continuously.
Bids, budgets, targeting and placements adjust on a 15-minute cycle inside guardrails you set — with an approval workflow when you want the final word.
The market moves between reviews.
Optimisation done on a human schedule is optimisation done late.
Bidding by gut feel
Hundreds of keywords, audiences and placements, reviewed when someone has time. The market moves between reviews.
Budget stuck in the wrong campaign
The underperformer keeps its daily cap while the best campaign runs out of budget by 2pm. Nothing moves until a human notices.
Segments nobody has time to find
The signal for a profitable audience is already in your account data. Finding it by hand across millions of impressions is not a job.
Every decision, with its reason and its amount.
An autonomous engine is only worth running if you can read back what it did. Nothing happens to your budget overnight that you cannot audit the next morning.
Optimization log — last 24 hours
IllustrativeBid raised on "hotel deals europe" — converting below target CPA at current position.
−22% CPAMoved $340 from Q1 Search to Retargeting — Cart on 7-day trailing ROAS.
$340Segment surfaced: luxury travel, 35–54, mobile. Held for approval, not launched.
ReviewPlacement excluded — spend without a conversion across the last 14 days.
+$120/wkProperty bid held at tier 2 — incremental cost per booking above the guardrail.
HoldGuardrails, approval mode and the log are the same three things on every connected channel.
What the module does.
Autonomous bidding
Bids move on a 15-minute cycle across every keyword, audience and placement — inside guardrails you set, not instead of them.
Budget reallocation
Spend shifts from underperformers to the campaigns earning it, across channels, without waiting for a weekly review.
Audience discovery
Models surface converting segments out of the behavioural signals already in your connected accounts.
Approval workflow
Run it autonomously or hold every decision for review. The engine proposes; you decide how much rope it gets.
The other four modules.
Same connected accounts, same ledger — nothing needs reconciling between them.
Common questions
How do I get access to this feature?
All plans include access to our core modules. Connect your ad accounts in the dashboard and the feature is available. Book a demo if you want a walkthrough.
Does this work with my ad platforms?
Yes for supported live platforms including Google Ads, Meta Ads, Expedia TravelAds, Google Analytics, Microsoft/Bing Ads, and YouTube. Additional OTA or ad network connections are reviewed during demo or custom rollout.
Where can I see pricing?
See our Pricing Intelligence page or the pricing section on the homepage. Plans are based on the number of ad accounts; there are no per-click or hidden fees.
Do I need to install anything?
No. Advertising Systems is a cloud platform. You connect accounts via OAuth in the browser; no desktop install or plugin required.
How long until I see results?
Most customers see meaningful improvements within 30–90 days. The AI starts optimizing soon after you connect; results depend on your starting point and spend.
Can I turn off or limit the AI?
Yes. You can set guardrails, approval workflows, or manual-only mode. You stay in control of how much the system automates.
Does this replace my existing ad accounts?
No. We connect to your existing Google, Meta, and OTA accounts. We optimize and report; your accounts stay where they are.
What if I use an agency or freelancer?
You can add team members and control their access. Agencies often use Advertising Systems to manage multiple client accounts from one place.
Can I evaluate this feature first?
Yes. Book a demo and we can walk through the feature, connected account requirements, and plan fit before you commit.
Where do I get support?
Knowledge Base first, then email support — on every plan, from the same team. Our team can walk you through any feature on this page if the guide does not cover your case.
Bring the whole portfolio onto one screen.
A 30-minute walkthrough of all five modules — the unified dashboard, how the engine paces budget, and the reporting owners actually read. No prep, and no access to your accounts.