We publish what we can prove.
No composite customers, no rounded-up multiples. Every case on this page is a real platform export, reconciled against its own daily series. Today that is one case — more appear as they clear the same bar.
One property. Thirty days. Every number straight from the platform.
The blotter above is illustrative. This is not. Everything below is the raw Expedia TravelAds export for a single managed property, reconciled against its own daily series.
Daily spend vs. booking revenue
Four days returned no booking revenue. Five days — 10 and 12 Aug, 5 Aug, 23 and 24 Jul — carried 44% of the month. Spend never chased them; the engine did.
Conversion path
VerifiedMeasured against the platform's own lodging benchmarks
| Metric | This property | Benchmark | Read |
|---|---|---|---|
| Return on ad spend | 27.3:1 | 8:1 – 12:1 | Well above |
| Click-through rate | 6.03% | 2% – 3% | Well above |
| Click-to-book | 15.52% | not published | Strong |
| Average sponsored rank | 2.80 | not published | Top-3 placement |
| Average cost per click | $1.07 | not published | — |
| Guest Experience Score | 66 / 100 | 85+ target | Below — the live lever |
What the export shows beyond the headline
VerifiedTravellers who saw the listing without clicking added 30 bookings, 68 room nights and $5,626.55 — a 34.8% lift on clicked-path revenue.
37:1 all-inThe cap was reached on 4 of 30 days. Projected missed revenue on those days: none material.
$0.00Guest Experience Score sits at 66/100. Lifting it toward 85 improves the auction quality multiplier — lower effective CPC at the same rank.
OpenFive of thirty days produced 44% of revenue. The month is healthy; it is not evenly earned.
WatchSingle property, single channel, one 30-day window. Expedia TravelAds ROAS counts the full booking value against sponsored-listing spend, so it is not directly comparable with a Google or Meta ROAS on the same axis. Results depend on market, rate position, tracking quality and spend volume.
What it takes to appear on this page.
Three rules, applied to every case — including the one above.
Platform export, not screenshots
The source is the ad platform's own data export. Headline figures are recomputed from the daily series, never copied from a summary panel — the export above contained seven internal errors we corrected that way.
Named only with written consent
Until a property consents in writing, it is identified by segment and market only. A withheld name changes nothing about the numbers.
Limits stated with the results
Single property, single channel, one window — and platform ROAS definitions differ by channel. Every case states what it does not show.
Common questions
Why is there only one case study?
Because we only publish what we can verify. Every case on this page is a real platform export, reconciled against its own daily data, published with the property’s details withheld until we have written consent to name them. More cases appear as they clear that bar.
Are the numbers verified?
Yes, and here is what that means: every headline figure is recomputed from the platform export’s own daily series — spend, bookings, room nights and revenue summed line by line — not copied from a summary screen. Where the export itself contained internal errors, we corrected them and used the reconciled figures.
Why is the property not named?
Naming a property requires its written consent, which we have not published without. The case identifies the segment and market type only. The numbers lose nothing by the name being withheld.
How long does it take to see results?
It depends on your starting point, ad spend, tracking quality, and market. Once accounts are connected the engine works on its normal 15-minute cycle from day one, but a channel needs enough conversion volume before its numbers mean anything. The published case covers a single 30-day window on one channel — evidence, not a forecast for your property.
Do you work with small businesses?
Yes. Our Launch plan is built for smaller teams — one ad account, one operator. The same AI and workflows apply at every scale.
Can I talk to a reference customer?
We can sometimes connect you with a reference after you’re in a serious evaluation stage. Ask your demo contact.
What if my results are different?
They will be — results vary by industry, spend, and starting point, and a single-property case is not a forecast. That is exactly why we publish reconciled data instead of aggregate claims.
What metrics do you report?
What the platform export reports: spend, impressions, clicks, CTR, CPC, bookings, room nights, booking revenue, ROAS, sponsored rank, and pacing. If it isn’t in the export, it isn’t in the case.
Can I use a case study in my own materials?
Contact us for permission. We often allow quotes or summaries with attribution and approval.
How do I get results like these?
Start with a demo. We will review your ad accounts, plan fit, goals, and current reporting before you connect accounts and start using AI recommendations.
Bring the whole portfolio onto one screen.
A 30-minute walkthrough of all five modules — the unified dashboard, how the engine paces budget, and the reporting owners actually read. No prep, and no access to your accounts.