Spend vs Revenue
Where Your $432.95 Went
Daily Spend vs Revenue
Clicked vs Exposed Path
Engagement Mix
Conversion at Each Step
Average Booking Value
Daily budget exhausted on 1 day during the past 30 days
Strong consistency. Only 1 day saw the budget cap, meaning the campaign ran nearly full pace all month.
Captured vs Missed Revenue
Maintain or modestly raise daily budget
Daily budget hit the cap only 1 day; missed revenue is just $129.81. The current $36 daily limit is well-sized. A modest lift to $40–$45 captures the small remaining gap without risk.
Capitalize on the strong conversion engine
Your 11.07% click-to-book conversion is roughly 2x the industry average. Adding bid enhancers for high-intent traveler segments (length-of-stay, check-in window) will multiply that strength.
Keep the Automated Market Tracker bidding
Average rank 2.04 and CPC $1.41 show the auto-bidder is winning premium placement at competitive cost. Keep it on.
Push GEX score from 77 toward 85+
Your Guest Experience Score is 77/100 — already healthy. Lifting it to 85+ improves auction quality multiplier, which compounds into lower CPC and higher rank over time.
62 properties · Sorted by Recommended
How the auction works
Each search triggers a real-time auction. Your bid + your Guest Experience score + relevance determine your rank. You only pay when a traveler clicks — never just for showing up.
You set the rules
Daily budget cap is around $36/day. Bidding strategy is Automated (Market Tracker), which adjusts bids dynamically by demand. April auto-bidder spend ranged from $1.95 to $35.83 depending on day.
What happened this month
Your campaign was active all 30 days with budget hitting the cap on just 1 day. Excellent consistency — only $129.81 in projected missed revenue. The campaign is firing on all cylinders.
Per click
Your average cost per click via Automated Market Tracker bidding, optimized across the month.
Average rank
You consistently appeared in the top 2 sponsored slots — premium visibility for every Davison-area search.
Return on ad spend
Every $1 spent returned $22 in clicked-path revenue (27:1 incl. halo). Roughly 2x the industry benchmark.
AI Insights · Top 3 Recurring Complaints (April)
1. Front-desk service inconsistencies
The strongest recurring concern. AI flagged it as the #1 operational risk. Multiple guests describe disrespectful or rude treatment, even on stays that were otherwise positive.
2. Hotel feels dated · maintenance gaps
Multiple guests mention the property could use an update. Specific maintenance issues noted: mattresses needing to be flipped, bathroom light timer not working, TV going out, pool out of season.
3. Pet-friendly clarity · listing misalignment
A guest drove 1h40min based on Expedia and the hotel website both indicating pet-friendly, only to discover otherwise on arrival. This is a marketing/listing fix, not a service issue.
What Guests Praised in April
Three concrete actions for the owner this month
1. Address front-desk service immediately — pull tape/logs from late-checkout incidents, retrain on de-escalation, and add a clear written late-checkout policy. 2. Tackle the top maintenance complaints — flip mattresses on the rotation it deserves, fix the bathroom light timer, and audit TVs in all rooms. 3. Lift response rate from 13% to 30%+ — start with the 8 urgent open tickets in Reputation Systems. Reviews that get a management reply have measurably higher follow-up satisfaction.