Your ads should make money. reach further. scale smarter. save you time.
Your ad spend is a portfolio. Advertising Systems puts Expedia, Booking.com, Google, Meta, Microsoft and Reddit on one screen — then works the budget every fifteen minutes so nothing bleeds overnight.
Secure signup · Guided onboarding · Cancel anytime
Channel positions — last 30 days
Illustrative — see real data ↓| Channel | Spend | ROAS | Δ |
|---|---|---|---|
| Expedia TravelAds | $14,900 | 5.7× | +1.4 |
| Booking.com | $9,480 | 3.4× | Early access |
| Google Ads | $18,400 | 6.1× | +0.9 |
| Meta Ads | $11,250 | 2.8× | +0.3 |
| Microsoft Ads | $3,120 | 1.9× | −0.2 |
| Reddit Ads | $1,640 | 1.6× | Early access |
| Portfolio | $58,790 | 4.6× |
Illustrative portfolio figures, not company averages or a forecast. The only verified numbers on this page are the platform export in section 04.
Every channel is a position. Every position is on one screen.
No tab-switching, no exported spreadsheets, no reconciling six definitions of "conversion". Connected accounts report into a single ledger with one set of rules.
Expedia TravelAds
Property-level sponsored placement bidding tied to booking revenue, with inventory-aware weekend and season pacing.
Booking.com
Sponsored visibility and commission-tier positioning, reconciled against the same revenue ledger as paid search.
Google Ads
Search, Performance Max and Display, with keyword-level waste detection and shared negative lists.
Meta Ads
Facebook and Instagram campaigns, creative fatigue signals and audience overlap control.
Microsoft / Bing Ads
Search coverage for the desktop and older-demographic booking window, sharing negatives with Google.
Reddit Ads
Community and intent targeting for destination research, measured on assisted bookings rather than clicks.
Channels marked Early access are enabled per account during onboarding. Google Analytics and YouTube also connect for attribution context. Additional OTA and ad-network integrations are reviewed during onboarding and shown as planned until they are live on your account.
Three systems, running continuously.
Intelligence to see it, an engine to act on it, analytics to prove it happened.
Campaign Intelligence
One command centre for every channel: launch, pause and pace campaigns without opening a single ad platform.
AI Optimisation Engine
Bids, budgets, targeting and placements adjust every fifteen minutes inside guardrails you set — with an approval workflow when you want the final word.
Performance Analytics
Cross-channel attribution back to booking revenue, with anomaly alerts that name the campaign, the amount and the fix.
What the engine did while you were asleep.
Every automated decision is logged with its reason and its amount. Nothing happens to your budget that you cannot read back the next morning.
Decision log — overnight
IllustrativeRaised property bid on weekend inventory — pacing at 71% with 4 days left.
−$310Keyword "downtown hotel parking" — 340 clicks, 0 conversions in 14 days. Paused.
+$800/wkCreative fatigue on Summer Suites 04 — frequency 4.8. Rotated to variant B.
+0.6× ROASShifted budget from Microsoft Ads to Expedia TravelAds on 7-day trailing ROAS.
$2,400Sponsored placement held at tier 2 — incremental cost per booking above target.
HoldAnomaly: branded search CPC up 41% overnight. Flagged for review, no action taken.
ReviewOne property. Thirty days. Every number straight from the platform.
The blotter above is illustrative. This is not. Everything below is the raw Expedia TravelAds export for a single managed property, reconciled against its own daily series.
Daily spend vs. booking revenue
Four days returned no booking revenue. Five days — 10 and 12 Aug, 5 Aug, 23 and 24 Jul — carried 44% of the month. Spend never chased them; the engine did.
Conversion path
VerifiedMeasured against the platform's own lodging benchmarks
| Metric | This property | Benchmark | Read |
|---|---|---|---|
| Return on ad spend | 27.3:1 | 8:1 – 12:1 | Well above |
| Click-through rate | 6.03% | 2% – 3% | Well above |
| Click-to-book | 15.52% | not published | Strong |
| Average sponsored rank | 2.80 | not published | Top-3 placement |
| Average cost per click | $1.07 | not published | — |
| Guest Experience Score | 66 / 100 | 85+ target | Below — the live lever |
What the export shows beyond the headline
VerifiedTravellers who saw the listing without clicking added 30 bookings, 68 room nights and $5,626.55 — a 34.8% lift on clicked-path revenue.
37:1 all-inThe cap was reached on 4 of 30 days. Projected missed revenue on those days: none material.
$0.00Guest Experience Score sits at 66/100. Lifting it toward 85 improves the auction quality multiplier — lower effective CPC at the same rank.
OpenFive of thirty days produced 44% of revenue. The month is healthy; it is not evenly earned.
WatchSingle property, single channel, one 30-day window. Expedia TravelAds ROAS counts the full booking value against sponsored-listing spend, so it is not directly comparable with a Google or Meta ROAS on the same axis. Results depend on market, rate position, tracking quality and spend volume.
Priced by accounts under management.
Ad spend is billed by the platforms, separately and directly. You are paying us for the system, not a percentage of your media.
Scale
Enterprise
Annual billing is 20% lower. Choosing a plan carries it into the demo booking so the call starts with the right account scope. Full plan comparison →
Questions buyers ask first.
What is Advertising Systems?
Advertising Systems is an AI-powered advertising management platform by Multisystems. It unifies connected Google Ads, Meta Ads, Expedia TravelAds, Microsoft/Bing, YouTube, and analytics data into one dashboard. The AI helps optimize bids, budgets, pacing, and reporting so teams can connect ad spend to measurable booking revenue.
Which advertising platforms do you support?
Current live support focuses on Google Ads, Meta Ads, Facebook, Instagram, Expedia TravelAds, Google Analytics, Microsoft/Bing Ads, and YouTube. Additional OTA and ad network integrations are reviewed during onboarding and shown as planned or early-access until they are live for your account.
How does the AI optimization actually work?
Our AI ingests your campaign performance data across all connected platforms, analyzes 50,000+ signals per account, and autonomously adjusts bids, budgets, targeting, and placements every 15 minutes. It uses reinforcement learning to get smarter over time — identifying wasted spend, discovering high-value micro-audiences, and shifting budget to what converts. You stay in control with customizable guardrails and approval workflows.
What results should I expect?
Results depend on your starting point, market, tracking quality, and ad spend volume, so we don't promise a number up front. What we can show you is real platform data: a verified 30-day Expedia TravelAds export for a managed property is published on our homepage, reconciled line by line. Treat it as evidence that the reporting is real — it is one property on one channel, not a forecast for yours.
How fast is the setup?
Most teams can connect supported ad accounts in under 15 minutes once onboarding starts. If you choose a plan from pricing, the demo form carries that plan into the booking so we can confirm account scope, integrations, and the right setup path before you connect anything.
Does it integrate with our existing tools?
Yes, for supported live integrations. We currently focus on Google Ads, Meta/Facebook/Instagram, Expedia TravelAds, Google Analytics, Microsoft/Bing Ads, and YouTube. For CRM, PMS, BI, or additional ad networks, we review the requirement during demo and use API or custom integration paths where the plan supports it.
Bring the whole portfolio onto one screen.
A 30-minute walkthrough of all five modules — the unified dashboard, how the engine paces budget, and the reporting owners actually read. No prep, and no access to your accounts.